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It doesn’t make any sense whatsoever. We make our people wait in line for two hours, and we make them wait in the rain, and we don’t give them chairs to sit on, we don’t take reservations, we’re late half the time, but we must be doing something right.
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- Kogi co-founder Caroline Shin-Manguera
A lot of times the most successful businesses are the ones that don’t do it by the book. I love this quote because she is breaking every rule of business, yet her business thrives. Books like Predictably Irrational help to explain why people do not always act as they should, if they did business would be a lot easier.
