24th
Is Samsung following Blackberry’s playbook?
TechCrunch posted some pretty funny ads from Samsung poking fun at the iPhone. Here is the better of the 2 IMHO:
However while this made me chuckle a little bit it gave me the feeling that Samsung is falling into the trap that Blackberry did when trying to compete with Apple. Last year this was Blackberries swipe at the iPad when they launched the playbook:
Attacking Apple by pointing out some feature like 4G is a waste of time. Samsung is big enough that they need to create a full line of properly designed products that people want and not just be the alternative to Apple. In fact if I ran Samsung I would make it policy to never publicly compare any of their competing products with anyone else’s, especially Apple.
Blackberry tried to “one up” Apple and instead taught the market that doing so is not a good playbook.
