29th
Being available to the customer
There are just so many things that can be done in a business, a lot of times you have to ask yourself where do you stop.
It is now 12:26 am and I am sitting here emailing customers. I can not help myself, I really like interacting with our customer base but it can really take up a lot of time. Every night I look through all of our orders and customer service tickets and interact with customers on all levels (dealing with positive and negative experiences).
My belief is that talking directly to a customer and allowing a customer to directly contact the heads of a company is critical. I have both my cell phone number and email address on our website. If you have customers you will piss off a few of them, it is not intentional but it does happen. Why not let a pissed off customer contact anyone they want quickly and easily. 99% of the time they end up staying a customer and typically the most dedicated.
Not sure why more companies do not do this…?
