Was suprised to hear a radio ad for Instapaper on Sirius/XM (Howard Stern Channel) the other day.
Since Instapaper is not VC backed it is interesting to see Marco trying traditional media to get customers vs. the more “normal” mobile ad networks that most app people I know use where you pay per download/etc.
One of the bigger mistakes that I think I have made in the past is not using traditional marketing. As we launch products with Edison Jr. I am interested to try some more traditional marketing means (TV, Radio, etc.) when the product is making enough cash flow to pay for them.