James Siminoff

Competition

I am watching the story of Nike on CNBC.  It is a really well put together segment on the history of Nike, what an incredible company.  What really made me laugh is that every time they break for advertisement one of the commercials is for Under Armor’s new shoes.  Kudos to Under Armor for being aggressive, it is always fun to watch the smaller competitor try to take down the legacy leader.  My bet on this fight is that the loser will be the other shoe companies, Adidas, New Balance, etc.