23rd
Being Available
I had a really interesting meeting in the Bay Area on Friday with the founder of a company that is just taking off right now.
One of the things that we discussed was how available should a founder/CEO be to the world. He was told by one of those big PR firms (personally I hate big PR firms) that he had to make himself a little more hard to find. I understand what they are trying to do, create that sort of night club effect. Not sure if it works or not but I do not like to run any business that way.
At SimulScribe I have my cell phone and email address all over the website. Every team member on the site has their email address listed as well. I believe that if a customer or potential partner wants to talk to us then let them and make it easy. So far a lot of positive has come out of this for us, including the ability to learn about and fix problems before they fester into larger ones.
When I told the founder how we have done it he responded with, “That is what I want to do also.” My response was, “Fuck them, be available”
