James Siminoff RSS

I am the CSO of Ditech Networks Nasdaq (DITC) the founder and former CEO of PhoneTag, founder/principal in NobelBiz and founder/chief evangelist of GRID.com. This blog is about my life as a serial entrepreneur, husband, traveler, inventor and father.

jsiminoff@PhoneTag.com








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I like to drink wine but I have no idea about how to pick a great bottle vs. a good bottle.  As long as the wine is not total crap, I seem to always enjoy it. So when I went to buy some wine the other day at a local shop, I asked for some help.  They showed me a few bottles that all look the same and this one from Ribbon Ridge Winery. It was a pretty easy selection, I had 3-4 bottles that all looked boring and for old people, and this one that looked cool enough to hang on my wall as a piece of art. It just reminds me how important UI and design are on everything, especially when your product is a commodity being sold against an infinite number of competitors.

I like to drink wine but I have no idea about how to pick a great bottle vs. a good bottle.  As long as the wine is not total crap, I seem to always enjoy it.

So when I went to buy some wine the other day at a local shop, I asked for some help.  They showed me a few bottles that all look the same and this one from Ribbon Ridge Winery.

It was a pretty easy selection, I had 3-4 bottles that all looked boring and for old people, and this one that looked cool enough to hang on my wall as a piece of art.

It just reminds me how important UI and design are on everything, especially when your product is a commodity being sold against an infinite number of competitors.

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