James Siminoff

Where is your line?

There are many moral/ethical lines that you often run into as a business owner/operator.  In subscription services one of these has to do with how you message to your customers.  There is always a percentage of customers (I do not care how great your service is) that have sort of forgot about it

Yesterday I go this reminder that my subscription to Carbonite, a service I loved, is up for renewal.

While I find it highly ethical of Carbonite to contact me, they did not have to.  If they had just done as my preferences allowed them to they would have $54.95 more then they will now.  I meant to cancel the subscription when I got my TimeCapsule going, but forgot to. I bet they could have gone a few years before I canceled the service.

Everyone needs to make the decisions of how they run their business.  At PhoneTag for example if someone calls in and has a legitimate issue with the service we always offer a refund.  Happy customers that you treat right on the way in and out are your sales people.

In the case of Carbonite, I think they actually went to far.  I am a adult and chose auto-renewal, they had every right to just proceed with that.

What do you think?