Jun
16th
Mon
16th
I bought Predictable Irrational after reading about it on Josh Kopelman’s blog a few weeks ago. On the way back from NYC last week I started to read it. So far it is one of the most incredible business books that I have ever read. I have read a fair amount of business books and so far at just over 80 pages in this is the best one.
Once I finish the book (on my flight back to NYC next week) I will do a post with some of the lessons from the book. But don’t wait for the post, buy the book and start reading it now it gives you insight on consumer behavior that is literally priceless.