Dec
15th
Mon
15th
We’ve had one of these before, when the dot-com bubble burst. What I told our company was that we were just going to invest our way through the downturn, that we weren’t going to lay off people, that we’d taken a tremendous amount of effort to get them into Apple in the first place — the last thing we were going to do is lay them off. And we were going to keep funding. In fact we were going to up our R&D budget so that we would be ahead of our competitors when the downturn was over. And that’s exactly what we did. And it worked. And that’s exactly what we’ll do this time.
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Steve Jobs (via marco via mikehudack via danw) (via bijan)
If you can do it, this is the time to double down. Apple is a very disciplined company which is why they have the money in the downturn to do this.
