1st
Microsoft Contacts Next of Kin
I realize that big companies are a bit crazy and therefore sometimes make decisions that
look really stupid to the outside world but in reality are good decsions for the company. Todays decision by Microsoft I am sorry to say just looks like a bad one.
Microsoft launched their “social phone” called Kin about 2 months ago. Today they announced that they are killing the entire platform and merging it into their Windows Mobile 7 software group.
I actually liked the Kin and the overall idea of the platform. Microsoft’s reasoning for killing it is low demand but I would argue that they should have given it more time, instead of 6 weeks, something more like 2-3 years.
Not everything is a overnight success and there are so many examples of “dead” products becoming big wins. I really believe there is a market for a dead simple low range socially enabled phone. With Microsoft’s bank account they should have spun this group out of the company, given them 3 years of cash to survive and seen if anything could happen.
