James Siminoff

Great PR takes thinking out of the box

Ashley Biever who worked with SimulScribe/PhoneTag for a few years in PR is now working with a my friend Scott Wharton’s company Vidtel.  Ashley is great at PR because she approaches it as an entrepreneur and not as the standard boring PR robots.

The blog post that she got on Vidtel on Entrepreneur Magazines website says it all.  Click here to read the full article. The below is an excerpt:

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Ashley Biever contacted me last week. Biever is media relations for Vidtel, a video communications service provider.

And she’s sneaky.

The subject of her e-mail was “Trying to buy a baby to put to work on blog.entrepreneur.com,” referencing a previous entry of mine here on The Daily Dose. In her message, she added, “I know it’s not a watch phone, but still cool for entrepreneurs,” a reference to another recent entry.

My, how she played to my ego. I told her, “I’m always open to pitches, especially any that come with a sense of humor.” But alas, I went on to explain that I’d pass along her pitch, but I didn’t think I could write anything I don’t have an interest in. I couldn’t think of an angle for the blog, I said.

Referring to yet another previous entry, Biever wrote back, “Besides, what was your angle going to be on that ‘hat’ story…maybe I should tattoo a phone on my neck and show up with some beer and nachos, hmmmm?”

Then I realized that I had been exchanging e-mails with a PR person. I felt dirty and used. My diary would hear of this for weeks!