James Siminoff

Twitters Business Impact

My friend Andy Abramson put this list together of 7 business use cases on Twitter.  It is a nice summary on the business impact that I have seen:

1. Monitor customer satisfaction/dissatisfaction as well as wants and needs (Opinion Research, Customer Service and Product Development)

2. Early warning system of potential news angles that may emerge. (Crisis Management)

3. Find happy customers who can be utilized for quotes and advocacy efforts. (Public Relations)

4. Front line customer service efforts to improve the customer experience and learn from the customer (Service and Support)

5. Rapid deployment of news to an audience that wants to know. (Publicity)

6. Sharing of information with like minded individuals (cluster marketing)

7. Since Twitter is searchable, ala Google, it also becomes a massive database.